The Feasibility Study Of The Overseas Investment Project Of Zhongce Rubber Group Co., Ltd

In the new century, as China's sustained economic development, with the rest of the world trade degree of further deepening, the Chinese government has encouraging Chinese companies to increase foreign investment, actively guide the enterprise to carry out foreign investment, transnational development strategy, effectively circumvent the risk in the actual operation. Based on this research, it is important to strengthen the investment environment, and also the evaluation of investment projects. The enterprises should pay more attention on deepen the resource and processing cooperation with foreign partners, also focus on the emerging technology industry as the main investment areas, and industrial upgrading and technological progress as the emphasis, in order to achieve mutual benefit and win-win progress and investment purposes.This article choose a large-scale Chinese tire manufacturing enterprise as the research sample, to analysis the feasibility in overseas investment by advantages and disadvantages, especially in ASEAN which is similar to China on convenience and cultural, to play a certain reference role in other industry when it carry out foreign direct investment project. The writing of this article, through qualitative and quantitative analysis, in contrast to a large amount of operational data on the basis of the analysis to the research conclusion, give a result that the investment is a good deal, projects has greater advantages such as infrastructure, foreign investment preferential policy, supply chain, human resources cost than any other ASEAN countries, it is the right choice for Chinese tire enterprise to build a new production plants.Invested countries are far away from China, there is a considerable cultural differences between both countries, the Chinese enterprises could face a certain social and political risk, also destined to faced with quite a number of unpredictable difficults in the early stages. However, the enterprise can through foreign direct investment to put the "egg" in different basket, saving the cost in the early stages, and large enterprise can directly choose the right city or industrial park to invest which is scaled. In a word, this investment project is operable and practical urgency. Global vision from Chinese tire enterprises, it should respond to the call to "go out" development by Chinese government, actively in similar natural rubber production investment in factories, in order to save the cost of imports of raw materials and human resources cost, and use the rules of origin to bypass west trade barriers against China.