The Study Of Enterprise Strategy Influence On The Organization Structure Evolution Of Foreign Tire Enterprises In China

Organizational structure change is not only an important topic for enterprise management theory research, but also a practice issue for enterprise management. Due that modern enterprises are encountered with very complicated environment, in order to succeed and survive in the fierce market competition and purse further development, the efficient enterprise strategy and reform on the organization structure is necessary. The company strategy must be adjusted according to the environment change and company organization should also be reformed due to the strategy modification. The foreign tire enterprises’ developing road on organizational structure in China is providing a valuable chance to China local enterprise to study and use it for reference, although the competition is also inevitable.Base on the basic theories of the enterprise organizational structure and enterprise strategic development, and also with the characteristic on organizational structure of foreign tire enterprises in China, using the way of document and case study, the writer analysis the relationship between the enterprise organizational structure and strategy, trying to summarize the regular pattern of the organizational structure evolution.Totally fourth chapters in this paper:The first chapter is the introduction, which introduced the research background, signification, associated theories and literature review; The second chapter is the analysis on foreign tire enterprises’strategic development in China; The third chapter is the analysis on the foreign tire enterprises’organizational structure evolution in China; The fourth chapter is the case analysis between the three representative foreign tire enterprises in China, finally summarize the influence and relationship between the marketing environment change, enterprise’s strategy and organizational structure.Through the above research, the main summaries are generated as follows:Firstly, the enterprise strategy is impacted by internal and external environment. Secondly, the enterprise organizational structure adjustment can be operated by the developing enterprise strategy. Thirdly, the enterprise strategy adjustment could affect the evolution trend of organizational structure to be more massive, elaborate, wider and deeply. Finally, the basic theory of "Structure follows strategy" from Chandler has been proved.