Huawei's Internationalization Strategy Research

Under the wave of economic globalization,more and more Chinese enterprises to the international market.Huawei company,as the representative of China communication manufacturing enterprises internationalization,Its means of entering the international market,internationalization degree for the development of the international market has played an important role.In this background,this article first to the domestic research review,international strategy related theory,the internationalization of enterprises and strategic way,SWOT analysis tools of strategic analysis tools to carry on the review.Then based on the theory and summarize domestic and international database related data,for internal and external environment for the development of the Huawei company,the industry competition has carried on the comprehensive analysis of the strategy.This paper analyses the huawei company internationalization strategy choice,the practice and the existing problems,on the basis of these,discussed the decision-making process and decision-making behavior of international operation,give Huawei company’s successful experience and enlightenment: master the law of international market entry,clear the strategic investments of the international market,and to avoid short-term behavior,continuous input to the target market;optimization by the standard of international companies operate in overseas markets,in order to reduce the cost toexpand the international market entry;foster strengths and circumvent weaknesses,gradual infiltration of step by step and the development of overseas markets.Huawei company in the process of development is facing many opportunities and challenges of internationalization development,its development experience and development ideas have certain reference significance to Similar enterprises in China.