The Research About Six Sigma Methods Applied To Tourism Scenic Spot Service Quality Evaluation Of Our Country

Scenic spots in China has been maintaining a strong and rapid growth momentum since reform and opening up, has become an important emerging pillar industry of the country.Along with comprehensive and balanced development of our country economy,the speeding up of the global connectivity degree and the continuous improvement of people's material living standard,the importance of the scenic spots in China would not shake even has been increased significantly. But it is definitely a double-edged sword--with the constant improvement of the tourist demand, service quality level of the scenic spots in China is difficult to meet the expectations of tourists, even far lagging behind the visitors' expectations.At the present stage,our country tourism scenic spot service quality has exposed many problems.They mainly cover the following several aspects :the lack of objective and comprehensive evaluation index system about tourist scenic spot service quality research in China.Meantime,operability of tourist scenic spot service quality evaluation methods is not strong as well as single one-sided data source are the relevant factors in our country low tourism scenic spot service quality level.This study leads to six sigma of service quality evaluation method through the comparison and analysis the advantages and disadvantages of many usual methods,and introduces the connotation of six sigma method?measure method and application of services at home and abroad.From the practical application level six sigma method can well verified as a service quality evaluation methods and be widely used in the assessment of service quality about scenic spots of our country. At the same time, this study establishes the tourist scenic spot service quality evaluation index system of China on the basis of comprehensive analysis of the predecessors' research. And then this study goes on in-depth analysis by taking Qingdao seashore tourist scenic area as an example?questionnaire survey and network big data as the data source of the survey.The main research conclusions are as follows:(1)Our country tourism scenic spot service quality evaluation index system includes ten elements:the so-called "travel ten elements", there are no longer any other service quality factors.(2) The importance of the factors of service quality is not the same when visitorsgo on overall evaluation about service quality level of our country traveling scenic area, the degree of the importance of service quality index is not the same.(3) On the whole,our country tourism scenic spot service quality is in the medium level slightly.(4)Service quality indexes of our country tourism scenic spot service quality evaluation system are similar, mainly are in average level.Countermeasures and Suggestions related to the service quality evaluation method improvement?selection of service quality evaluation indexes and the selection of our country tourism scenic spot service quality evaluation data are put forward about the scenic spots in our country,and the study provides a train of thought for follow-up study: it can get more objective and real calculation about the level of service quality in tourism scenic spot in China by taking advantage of tourists posted comments as "big data" network.