The Study On Moderating Effect Of Authenticity On The Relationship Between Tourist Involvement And The Quality Of The Visitor Experience For Historical And Cultural Scenic Spot

The socio-economic level is developing rapidly.More and more people have financial freedom.When they are satisfied with the basic needs of food,clothing,housing and transportation,they are paying more and more attention to the spiritual level.This will definitely cause tourists' travel motivation and tourism demand changes.The popularity of network technology has diversified the way of obtaining tourist information,and the overwhelming publicity of the scenic spots.Such external stimuli will cause interest levels of tourists to be different and different levels of tourist involvement,which will lead to the completion of tourism activities.However,tourists are not only satisfied with the shallow-level tourism in the form of sightseeing and vacation,but also pay more attention to participating in a variety of interesting activities in the tourist destination,and personally experience the unique feelings brought by the unique culture.Broaden your horizons,enrich your experience,and get endless fun,and pursue a higher quality of experience.The way of the tour jumps from the basics to the immersive tour to satisfy individual interests and aesthetics.Such a scenic spot has the educational value of distinguishing from other types of scenic spots,satisfying tourists' desire for knowledge of historical and cultural knowledge.Tourists are interested in what kind of authenticity;in other words,whether the authenticity experience will affect the relationship between the involvement of tourists and the quality of the visitor experience.From the perspective of authenticity,through reading and learning a large number of relevant literature,and conducting field visits and research to realistic tourist destinations.Exploratory research on the role of authenticity in the regulation of tourist involvement and quality of visitor experience.First of all,reading the related literature.Secondly,this paper constructs a theoretical model between the authenticity,the tourist involvement and the quality of the visitor experience.The authenticity of tourism includes three dimensions: objective originality,constructive originality,and reference to the original truth.Tourist involvement involves two dimensions: psychological involvement and behavioral involvement.The quality of the visitor experience is measured by four dimensions: the knowledge-seeking experience,the psychological experience,the aesthetic experience,and the social experience.Then,this paper takes the Huangcheng Xiangfu and the Qinglong Ancient Town in Shanxi Province as an example to test the model and hypothesis.It is found that in the direct effect,apart from the psychological involvement of tourists,there is no significant positive effect on the aesthetic experience of tourists.Tourist behavior involved has no significant positive impact on the tourist's psychological experience,rejecting the null hypothesis.There is a significant positive impact relationship between other variables,supporting the null hypothesis.The objective truth in the adjustment effect has a positive adjustment effect on the relationship between the tourist involvement and the quality of the visitor experience.The adjustment effect of the tourist's involvement in the quality of the tourist experience is not established,and the adjustment effect of the tourist's involvement on the quality of the tourist experience is not established.Tourists lack relevant historical and cultural knowledge and cannot clearly identify the ancient atmosphere and historical background created by the scenic spots.Finally,the scenic spot should restore the reconstructed architectural sites,cultural relics and historical sites as much as possible,and improve the objective authenticity.Improve the interpretation system,performing arts activities and tourist souvenirs to create a historical and cultural atmosphere.Point out the lack of research and the direction of further research.