Problems And Suggestions Of Peach's Posthavst Handling And Selling Based On E-commerce

In recent years,the development of peach industry in China is fast.But the mainly sale channel is still dominated by traditional physical store.The development of network platform,especially the development of model of "internet + horticultural product" brings new opportunity to peach's product and sales as well as new requirement.Based on this condition,in this paper,the author used literature analysis and sample survey research to carry out research on peach postharvest handling and sales based on E-commerce to find out problems and bring out countermeasures and suggestions.According to the status of peach's network selling,this paper introduces concept,model and feather of peach E-commerce and then generated the research content,research method and research analysis.After that,the paper summarized problems in three aspect:commercialization processing,storage and transportation and sale.Problems in commercialization process are:choices of peach's varieties are inappropriate;lack of corresponding peach quality standard,peach's quality is uneven;peach's commercialization process is not paid attention.Problems in storage and transportations are:lack of cool chain management,rot problem is serious;external force lead to peach's damage.Problems in sales are:brand and scale of online seller have not formed;consumers cannot experience peach's taste directly;Peach's E-commerce has no advantage in prices.Based on the experience of peach E-commerce development,this paper brings out some countermeasure to those problems.Countermeasures in commercialization process are:chose peach varieties that fit E-commerce;set peach quality standard;reinforce commercialization process,and offered peach's quality standard that suitable for E-commerce in aspect of early maturing and mid-late maturing first time in domestic(include single fruit weight,pigmentation degree,soluble solid content,packing hardness,etc.).Countermeasure in storage and transportation are:implement cool chain management to guarantee peach's quality;design protective package to reduce peach loss,the author recommended 2 package form and 6 packing specialization.Countermeasure in sales:reinforce brand and scale,improve promotion.Make up the problem that peach is not able to experience by public relationship.Decrease cost by using commercial guidance.