Packaging Investigation Of Apple Storage,transportation And Sale In Shaanxi

With the expansion of cultivated area, Shaanxi apple industry have greatly improved, but in the Postharvest circulation process, there are still not standardized operations, extensive management and so on, especially for packaging apple hasn’t been paid enough attention, thus reducing the market competitiveness of Shaanxi apple, even the bad phenomenon of "high quality and low price". The through the white water, Liquan and Luochuan three main apple producing area harvested apple storage, transportation, sales process packaging forms and characteristics of the research. It is pointed out that currently exist in the Shaanxi apple packaging, in order to further optimize the apple packaging, enhance the market competitiveness of Shaanxi apple to provide a basis. The research results are as follows:1,Forms of apple packaging in cold storage or air conditioningmainly wooden boxes, iron boxes, cardboard boxes, plastic baskets dominated, respectively, accounted for 30.1% of the total storage ratio, 34.2%, 12.8%, 10.2%. Simple storage mainly in freshness protection package, large plastic bags, respectively, accounted for 7.8%, 3.7%, not to use the packing directly stacked courtyard accounted for 1.2%.2, On regular fruit quality determinationof different packaging forms was found: PVC preservative film’s packaging effect is better than PE preservative film; Carton + PVC preservative film and foaming network’s storage effect is better than that of carton + PVC preservative film and preservative paper; Under the condition of the same auxiliary packaging,The storage effect of the plastic box is better than the wooden box.3, Through the research of Shaanxi apple circulation found that normal transport is the main form, which from the orchard to the cold storage with bamboo basket, plastic case,transported to the second, third tier cities and exported apple mainly with fruit bags and corrugated packaging, and shipped to big cities in the first tier and exported apple packaging mainlyadopts corrugated carton packaging, cold chain transport haven’t widespread popularity.4, The sales market research found that: apple packaging wholesale market in cardboard boxes, gift boxes and plastic bags based, and the price of the gift box is relativelyhigh;Packaging for the retail market to plastic packaging bags, gift boxes and fruit baskets.General family buy apple usually in simple plastic bags mainly, gift boxes and fruit baskets used for visiting sick person or as holiday gifts for friends and family.5, Through the survey of consumers found that most consumers demanded packaging protective and beautiful appearance; The apple packaging were of unknown origin, country of origin and brand did not match, monotonous appearance, shortage of creative, 35.4% and33.8% of consumers wanted in environmental and functional improvement in packing design.6, For three apple production base of packaging forms and characteristics, and pointed out that the main problems existed in Shaanxi apple packaging was the uneven quality of the packaging, the packaging level was not high; brand publicity was not strong; packaging design was single, and the lack of environmental factors; Market supervision was not enough. And pointed out the next step solutions: focus on business awareness, improve the level of apple packaging; promote the brand promotion, improve the quality of packaging; packaging design diversified to meet the needs of different consumer groups; to strengthen supervision, standardize the packaging market, encourage the use of environmentally friendly packaging.