The Prospect Of Civil Aviation Onboard Broadband Service Analysis And Business Model Research

Today,with rapid development of civil aviation in China,a huge four hundred million high-end audience information island formed on flights in the air.European and American developed countries have already on the airborne broadband service successfully commercialized operation,as the Internet,how do we go through the information island,grasp the business opportunities in emerging markets?This article illustrates commercial aviation market environment at home and abroad?points out that the domestic airborne broadband service will have broad prospect of business.Also to further explore dominated by professional operating companies to develop commercial operation model and three design dimension of service products.Paper studied the ministry of industry and civil aviation administration of existing laws and regulations,safety regulation is found workable,we open industry is period,Application of strategies can be designed.Also from network coverage,the features and development trends,etc.?analyzed the three kinds of typical technology such as Inmarsat,VS AT and ATG?selecting the most conform to the requirements of the commercial operation KU/KA broadband satellite operating program.This article focuses on the business operating model of the airborne broadband service projects in China.For GogoAir,Row44 and PAC international successful operations such as cases,from operational data,technical route and product design aspects,such as data analysis.Paper,combining the difference of operation of domestic routes,business model,and so on has carried on the forecast and planning,the design of the "TIMES'' the five core business products.Also the business revenue and investment model of the single plane made a financial measure,using compound final value method to the measurement results are the financial analysis.The results show that the business model is established.This paper argues that civil aviation onboard broadband service has broad market prospects and higher commercial value.Research results have realistic significance to our country to carry out the project.