Research On The Mechanism Of Agricultural Crowdfunding Operation

With the development of Internet technology and the popularization of Internet application,the combination of the Internet and financial is become an unstoppable trend,the Internet financial arises at the historic moment.The Internet is the carrier of the Internet financial,it has the inherent openness,convenient and quick.Not limited by time and space and can create more paymentis it's the biggest bright spot.Compared with traditional financial,Internet finance is a revolution of traditional financial,it has a huge impactto the traditional financial institutions particularly deposit liabilities business;It is also a supplement to the traditional financial,with low cost and high efficiency technology,it provides financial services which the traditional financial institutions can't or don't want to provide.The raise is one of the three pillars of the Internet financial,agriculture and public welfare industry has been widely used.Long-term weak agriculture in our country,theexisting financial and economic structure formed a long-term financial repression,although every innovation's traditional forms of finance operation mechanism are still make it difficult to go a long way in the traditional financial,not restricted by time and space,rely on large data analysis,investment and financing the real-time interaction between the two sides agriculture arises at the historic moment,raise the raise is our country agriculture development in 2014 at the beginning of the year,after nearly two years of development has made great progress,such as the raise of the agricultural project in “taobao” is less than two years since its establishment,it has been to implement financing 1096 projects,individual projects worth 7.2438 million yuan,highest single project investment participants to a maximum of 62000 people,other agricultural project financing on the raised platform is also fruitful,but the theoretical circle has not financial theory research about its developmentfor our country agricultural development with the expansion of the raise.Based on the qualitative analysis method,the raise in inductive agriculture related theory in the process of agriculture and the raise other deeper interpretation of the running mechanism,and through the analysis of the logical sequence of operation mechanism to raise development integrated farming the deep reasons;Comparative analysis method,through the comparison of different financing modes to operate the related details make reasonable assumptions,reveal different ways of investment and financing for investment and financing of the two sides have different effect,it is concluded that the real agricultural conclusion of the raise operation mechanism;Case analysis method,through the case analysis to verify the above theory study,with strong logic and persuasive.This article research broke the previous studies focusing on representation of ills,fundamentally analyzed agriculture to raise the development of the finance operation mechanism:(1)agriculture raise is a good way to reduce the transaction costs,can be more effective to deal;(2)agricultural the raise is conducive to facilitate the combination and operation to maximize all family interests at the same time;(3)agricultural raise is helpful to reduce the information asymmetry,reduce project managers take the motivation of moral risk strategies.At the same time,the empirical analysis also validates the real existence of the running mechanism,and found the raise some problems in the development of agriculture in our country,in the raise for agriculture development theory basis as well as the development of the reality of the problem put forward the policy Suggestions:(1)in order to more effectively contribute to deal,we have to strengthen agricultural the raise propaganda and guidance;(2)in order to more effective contributing members to maximize returns,we have to speed up agricultural industrialization,agriculture and the raise pattern innovation;(3)in order to guide the raise agriculture reduce the running of the operation mechanism of moral hazard,we have to strengthen the supervision of project support and operations more effectively;(4)high-end niche combined with Pratt Whitney mass,strengthening the construction of supporting service facilities.