Research On The Influencing Factors Of The Success Of Internet Crowdfunding Projects In China

With the rapid development of the Internet in China,crowdfunding as a new finance model,which develop through the internet to and has been more and more popular in China.Crowdfunding breaks the traditional financing model and provides a good financing platform for enterprise and individual entrepreneurs,which could solve the problem about someone have good creative imagination and powerful enterprise or entrepreneur difficult to finance,In addition,the crowdfunding promotes the further development of China's internet finance,and provides a good platform for the value of creative products,and it bring people a new investment thesis and open a new era of all investment.In the aspect of public service,the crowdfunding has played a very important role.This paper mainly studies the influence factors affecting the success of crowdfunding to provide reasonable suggestions for financiers on the Internet platform when financiers releases project,so that the project are more effective and with a high quality.Accordingly,it raises the project financing success rate.This paper first reviews the domestic and foreign scholars' academic achievements,which let me increase the professional knowledge about crowdfunding.Meanwhile,that let me understand releated knowledge and the model of internet crowdfunding.In addition,this paper also sort out a number of scholars on the success of the academic achievements of the project management,for the latter part of the public financing of the project to study the impact of the success of the theoretical support.Secondly,this paper selected the three mature platforms,namely:public network,named time and chase dream,this paper carefully selected four projects,the two were successful financing projects,and the other two are the failure of financing projects,through the comparison of these four cases,this paper from the perspective of financiers,combined with relevant theoretical knowledge in front of the congregation and project management,analyzed and summarized the influence of crowdfunding project financing success factors are:The return of the project and the number ofsupporters,financer set the founding goal of crowdfunding,choose a reasonable platform for project,the appropriate project duration,the promotional video,a positive communication attitude,the number of pictures and comments in project description.Through the four cases and theories,i get the certain factors,which influences the success of crowdfunding:a positive communication attitude and choose a reasonable platform for project,and the other factors are uncertain impacts.This paper though named time select 340 projects,according to the above the uncertain factors record the relevant data of the project,then i put the data into Spss 22 to analysis,though a binary regression model with a logit link function to test the hypothesis.This paper make a robustness analysis in the empirical analysis,the sample variables are changed to analysis through logistic,and compare the results of prior regression analysis to test whether the conclusion of the study is robust.Finally,based on the data analysis of the conclusions of this paper,because of the author's limited academic ability,which mainly in theoretical modeling and data statistics,the author lists some limitations of this study and prospect.