Guizhou Huatong Automobile Development Strategy Transformation Research

With the growth of the national economy and people's living standards improve, our people travel safety and comfort have become increasingly demanding, especially the quantity and quality of the growing demand for passenger cars. The number of domestic automobile 4S shop presents current situation soared, but also the breeding of a number of large-scale automobile 4S stores group in the entire automotive industry chain, auto 4S shop car trade and services group as an integrated service provider in the automotive industry the process of development is playing an increasingly important role. However, with the number of domestic automobile 4S 4S shops and stores group growing automobile manufacturers overcapacity, consumers who demand gap reduced competition among auto 4S shop between groups increasing profitability significantly weakened. Traditional auto 4S shop model of development is difficult to achieve long-term stable and healthy development of enterprises. 4S store large domestic groups have made strategic adjustments or strategic transformation.In this paper, strategic management and business development strategic transformation theory and research-based literature, Guizhou China Automotive existing development strategies and internal and external environment in which to analyze and summarize the strategic disadvantages Guizhou Huatong Automobile possessed opportunities and threats, strengths and develop a competitive disadvantage. Then the opportunities and threats Guizhou China Automotive, the development advantages and competitive disadvantages of SWOT analysis tools, summed Guizhou Huatong Automobile strategic transformation program of internal resources and diversified development of related industries on the basis of the existing strategy.The main program will Guizhou Huatong Automobile 4S shop original model of development-related demand model transformation to the entire automotive consumers, which is based on internal and external resources integration of driver training, car, keep a car, a car's overall development strategy for the life one model transformation. Guizhou, combined with the actual situation and development Automotive internal resources and external development opportunities, build smart driver training center and dismantling scrapped cars smart fine 4S service center improvement and front end of the range of services, while building intelligent sheet ejection chain of centers for innovation car repair service links 4S model. In this paper, after the transformation strategy proposed for the needs of the transition program put forward the corresponding safeguards. Results of this study in Guizhou Huatong car next five-year strategic plan provides a direction of development, but also on the domestic automobile 4S shop Group strategic transformation has a certain reference value.