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Research On The Non-oil Business Development Of Gas Station Of Sinopec N Company

Posted on:2013-05-21Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q YueFull Text:PDF
GTID:2249330395467510Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
In February2010, the Ministry of Commerce issued the guidance on promoting the development of non-oil gas station business States that "Twelve-Five" should actively develop non-oil business during the period, series, facilitation services provided to consumers. Experience from home and abroad, in today’s era of product sales into profit-making, non-oil business to become a gas station new sources of profit. How domestic oil enterprise to accelerate the development of non-oil products business, become experts concerned about the hot-button issue. N company of Sinopec gas station non-oil businesses face important opportunities for development, there have been further enhanced, leap-forward development of the new phase. Therefore, research is of great theoretical value and practical significance of this issue.This article intends to questions, analyze problems, problem-solving ideas, Sinopec N gas station to explore non-oil business, combined with the N company’s development status and actual Sinopec N Company gas stations that can speed up the upgrade of non-oil product business development measures and countermeasures.On the structure of this article is divided into6chapters. lth, an introduction to chapter;2nd is relevant theoretical discourse;3rd is Sinopec n analysis of the present situation of development of non-oil company gas station business; the4th is on convenience store chain business development experience and lessons from home and abroad;5th is accelerating the development of Sinopec n non-oil company gas station business measures;6th is conclusion and prospect.This pass main research has Sinopec n company gas station non-oil business of development status and causes, reference has both at home and abroad gas station non-oil business development of successfully experience, especially both at home and abroad chain facilitate shop of successfully operation mode, for Sinopec n company gas station non-oil business of development made has optimization made environment, and sound service system, and innovation operating mode, and perfect service features, and increased supporting measures this five a area of countermeasures measures, sought to will Sinopec n company gas station playing caused features complete, and service supporting, and With strong competitiveness and marketing of brand value and car life Inn.
Keywords/Search Tags:diversification strategy, convenience store chain mode, gas stations, non-oil business, integrated services
PDF Full Text Request
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