The Development Strategy Research Of Shanghai YW Headhunting Company

Enterprises in order to be in an invincible position in market competition and maintain long-term development, we must implement the scientific and effective development strategy. Head hunting company in the past few years in China in full swing, its main business is to provide senior personnel, such as management personnel and technical personnel, etc. In the background of the rapid development of the head hunting company, it is also facing fierce market competition, especially in the reform and opening up and further development of the environment, foreign forces strong large head hunting companies have to integrate into our country. However, the industry concentration of several large executive search firms in China has become more and more high, which has put forward severe challenges to the survival and development of a large number of small and medium-sized executive search firms.The object Shanghai YW headhunting company is a small search firms, the service industry, the focus in the field of core services rely on word of mouth accumulation has certain influence, but the comprehensive brand effect is not high, it is difficult to hire qualified consultants and other issues seriously restrict the company's development and the analysis of the problems encountered in the development process, from the internal and external environment analysis, find out the strategy for the development of the company. To improve the corporate governance structure, organizational structure innovation, partner system innovation, seize the advantages from the, to avoid the shortcomings, seize the opportunity, threat avoidance, strengthen the construction of human resource, optimize the performance appraisal system, promote enterprise informatization construction and strengthen the building of enterprise culture, ensure that the strategy is the effective implementation and control, comprehensive improve Shanghai YW headhunting company's market competitiveness.The research method of this paper: First of all, the use of theory with empirical research methods, theory with reality, through the carrier industry journals and magazines, network, monographs, collect headhunting industry development situation, find out the key factors in the successful headhunting company development the economic performance and headhunters. Secondly, using PEST method to analysis the headhunting industry external macro environment, using Porter's five forces model analysis the headhunting industry competition environment, then from the internal environment of the enterprise competitiveness of enterprises make analysis and make the internal and external environment evaluation matrix. In the end, the alternative strategies are formed by the threat- opportunity- inferiority superiority matrix(TOWS matrix). According to the alternative strategy, the development strategy and detailed strategy implementation steps are formulated.The results and conclusions of this paper: First, find out the Shanghai YW search company's alternative strategic plan, and according to the actual situation of the company to determine the company's mission and vision, to develop a strategic goal. Two, choose a diversified development strategy based on diversity, and the strategy of the implementation of the strategy and control measures.In this paper, we study the innovation points: This paper analyzes the choice of the strategy of Shanghai YW head hunting company in the form of case, which has the distinct characteristics of practice. Two, this paper determines the company's development strategy through the strategic decision-making tools, and made a practical and feasible strategy implementation method. Three, this article reviews the development of the executive search industry from a strategic height, the results of the study on the growth and development of local small and medium-sized head hunting companies have a reference value.