Study On Competitive Strategy Of Boda Data Communication Company

With accelerating of Global economic integration accelerate,many multinational companies set up subsidiaries or joint ventures,and merger rivals to enter the Chinese telecommunication market such as methods.The domestic enterprises face huge external competition pressure about survival and development,and also increasingly fierce competition among domestic peers.How to improve enterprise core competitiveness,avoid risk,thus make the enterprise impregnable in the fierce competition and realize sustainable development,has become the focus on the core issue of all enterprises.Shanghai Boda Data Communication Company(hereinafter referred to as Boda Company")is a communication equipment professional manufacturers,and state-level high-tech enterprises.Through 20 years of development,Boda has achieved a certain status in the industry,but also faces fierce competition and the urgent problem how to adjust strategy.The author analyzed the external Boda communications industry market and competition situation based on the globe enterprise strategy theory as the guide for research,and then evaluated the implement of the strategy of the diversification of five years,besides made the the comprehensive settlement for the enterprise resources and the ability.Finally,the author help Boda to make a choice of future competitive strategy based on the analysis of the internal and external of Boda by using classical strategic management tools.The author of the paper points out that enterprises need to focus on future implementation of differentiation strategy,and made the whole description about strategy,and laid out the measures for the implementation of the strategy.