| With the development of social economy, resource crisis and environmental problems are also increasing. Because of the functions of achieving win-win solution between economic and environmental benefits, closed-loop supply chain has been widely noticed by scholars all around the world. Based on the remanufacturing closed-loop supply chain, this work mainly studies the single manufacturer how to choose the recycling pricing mechanism, analyzes and compares consumer behavior and the manufacturer's optimal pricing strategy under single-bid or double-bid as well as posted price(PP) mechanism.Firstly, research hotspots about closed-loop supply chain and name-your-own-price(NYOP) are reviewed. New recycling pricing mechanisms are afterwards proposed, including single-bid and double-bid mechanism. Optimization models are established, and then optimal strategies of supply chain members are obtained. The difference of manufacturer's profit and the system recovery under theses mechanisms is also compared. Some findings are as follows. In the point view of manufacturer's profit, double-bid is dominated by single-bid or PP mechanism although it brings more expected revenue to the consumers. The manufacturer chooses the other two mechanisms mostly depending on remanufacturing saving cost and the upper bound of the reserve price. Specifically, if the upper bound is lower than the threshold, as the saving cost increases, the optimal strategy is converted from PP mechanism to single-bid mechanism. However, if the upper bound is higher than the threshold, PP mechanism is always the optimal strategy. Moreover, this paper investigates the effects of key parameters on the manufacturer's pricing, recovery and expected profit through numerical studies and reveals managerial implication that the manufacturer can pass a lower upper bound of the reserve price to the consumers to make more profit. Finally, this work is summarized and further research direction is pointed out. |
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