The Study On Y Automation Company's Marketing Strategy

Y automation company in the last century to enter the domestic market in the non-standard automation equipment manufacturing. At present, The domestic Non-standard automation occupy the entire market share about two hundred billion,while the growth rate is maintained a rapid development at more than twenty percent range. it has been recognized in the win by market and many other non-standard automation equipment manufactures in the competition. With disordered development of entire industries, automation equipment cope each other, companies need to get out of this homogeneous competition in the future and to produce toward the direction of specialization, differentiation and standardization. As the large number of domestic and foreign companies enters the Chinese non-standard automation industry, the competition of market becomes more intense. Y Company needs to face competition from domestic and international pressure. How to build their own core competitiveness, especially in how to start marketing, which will determine the Y Company in the future to become a worldwide leader in the industry. This paper focuses on Y Company's case, and then elaborates from five aspects. The first part mainly introduces the background, content and methods of the research. The second part focuses on non-standard automation industry and industry characteristics. The third part introduces the Y Company's running status. The forth part mainly illustrates the non-standard automation company by standardizing marketing, for example, to study development of the market strategy. The fifth part shows the fulfillment process of Y Company's marketing strategy of standardization and the outcome has achieved.