Research On The Development Of Online Game Trade In China

As an important part of cultural trade, online games trade develop rapidly with the promotion of Chinese cultural trade development in recent years. Since 2008, Chinese online games' market scale ranks first in the world. Online games trade confront opportunities with Chinese promoting soft power and developing service trade. This paper chooses Chinese online game trade as the research object so as to promote the development of Chinese cultural trade by developing the online game trade.This paper firstly analyzes the general situation and international competitiveness of Chinese cultural trade. Then, it focus on the analysis of online game trade, using grey relational analysis method to measure the connection degree of Chinese online game trade and its influencing factors. This paper selects Perfect World Network Company as representative, concretely analyzes its development and foreign trade environment, and finally puts forward the development strategy of Chinese online game trade.