A Research On Marketing Strategy At The CRM System Of C.T Company

Customer Relationship Management System was called CRM for short. It was a software system which made from information science and technology, to make the corporate more systematic and automatic in marketing sales and customer service.CRM system represented the marketing business strategy.The thesis based on the thorough research of the CRM system's marketing strategies for CT Corporation. According to the analysis of the CRM system's application in marketing, we would evaluate the effects which gained by the CRM system, and made useful suggestions to optimize the marketing mode. The thesis foucused on three dimensions as follow: products, partners, andsalesman. Specific content included: How to manage the product effectively by the CRM system.According to the package encapsulation mechanism of communication products, we implemented participating marketing of pre-paid products.At the same time,we gave the design right of post-paid products to the front-line salespeople, to make the interaction between post paid products and the market more effectively; How to manage the cooperation business effectively by the CRM system.We have not only monitored the cashflow of agents effectively, but also recruited the potential agents by the big data technology. We designed a hierarchical marketing management system for network, to achieve a win-win situation with the network operators; How to manage the salesmen by the CRM system. We provided the clear marketing guidance to the project type account managers by big data technology to improve marketing efficiency and success rate.Also, in order toimprove the retail performance,we implemented effective marketing incentive to different types of salesmen by two different incentive modes, which were Integration system and Cash reward.According to the research on the thesis, I hoped to explore the common problems unsolved of CT Corporation, even the whole communications industry operators, and to provide some ideas of the future development for the industry colleagues.