Research On Developing Strategy For Multiple Business Of YS Group

Private economy has been an important part of the national economy, with the development and growth of private enterprises, diversification strategy has become one of the most popular choice of private enterprises. YS Group Co., Ltd. is a private enterprise,relying on iron and steel trade started, and gradually form a steel trade, real estate and special automobile production three business segments. Due to the entire steel industry downturn and fierce market competition, the company's main business development prospects are unknown, faced with a lot of risk. In order to achieve the company's sustainable development, to better adapt to the market environment, and actively respond to the challenge, we must re adjust the company's strategy.YS Group Co., Ltd. is a private enterprise, relying on steel trade started in the two decades of development, has gradually formed steel trade, real estate and special vehicles produced three major business segments of private enterprise groups. In recent years, due to the downturn and the slowdown in the real estate market growth of the entire steel industry, coupled with increasingly fierce market competition, the company's business development has been significantly affected, faces many risks. In order to achieve sustainable development of the company, to better adapt to the market environment,actively respond to challenges, companies must re-adjust the implementation strategy.Through the management status of YS Group to conduct research and diagnostics, using a SWOT analysis and other methods on the Group's internal and external environment to do the analysis. In this analysis, based on the Group's three main business segments for the corresponding location and analysis, and describes the risks facing each business; then GE matrix analysis of the three operations were evaluated, given the risk response, and the formation of countermeasures and suggestions YS Group's business strategy implementation.