J Bank's Research On Business Strategy Of Shanrong

In recent years, along with the traditional typical electricity jingdong, taobao's rapid development and five major state-owned Banks have set up their own e-commerce platform, rethink and positioning J bank good business competitive strategy is imperative, in order to keep sustained competitive advantage. Based on this, focus on "good financial business" J bank competition strategy research has very important theoretical and practical significance. In this paper, based on literature study method, case method, investigation method, first introduced the selected topic background, this paper expounds the domestic and foreign literature review and the related basic theory; Based on J bank good business review of the business development, analyzes the J bank good melt business competitive strategy environment and good J bank business competitive strategy condition; Finally proposed the J bank of good financial business development strategy, competition strategy choice, and strategic focus, and puts forward good J bank business competitive strategy implementation safeguard.Pointed out that J bank problems existing in the development of electronic commerce platform lies in the professional market of B2B fuzzy nature, key businesses choose not clear, the quantity is less, functional service existence insufficiency, weave structure and needs to improve efficiency, the user experience to ascend. Through e-commerce platform of J Banks development strengths, weaknesses, opportunities, threats and the resources and capacity analysis pointed out that in the process of developing good financial business after differentiation development strategy should be used. Customer specific proposed expanding stock of differentiation, differentiation promotion activities, service differentiation, marketing channel differentiation, platform release information differentiation, dealmaking ability differentiation and other strategic priorities. From the system guarantee, the and safeguards of organization, technology, risk control four aspects proposed J bank good business competitive strategy of implementing security.