| "Food is the first thing for people",the restaurant industry is a key component in the service sector,an important role in the development of national economy,in recent years the domestic policy environment change,transformation and upgrading of consumer demand,etc.,puts forward new requirements for the development of catering industry,catering industry development strategy has become a hot spot,key problems in the industry.This article first to Hong Kong for the hui visa(international)group co.LTD.Brand shenzhen Qun Yi Tang health private kitchens(hereinafter referred to as the Qun Yi Tang),introduces the general situation of the domestic and diagnose,shenzhen city,guangdong province,the restaurant industry development present situation,and then analyzed the external environment and internal conditions of the Qun Yi Tang,and through the SWOT analysis to build the Qun Yi Tang development strategy system,according to the development strategy formulated the strategic implementation and safeguard measures system.Through the study found:the Qun Yi Tang health operation of wide prospect of market,the market potential is tremendous,should choose mainly advantage opportunity strategic strategy.By intensive and integrated company strategy to expand enterprise advantage,reduce the cost;Through differentiation strategy and centralization strategy,make enterprise characteristics and improve core competitiveness;By mainly from the marketing,quality management,capital operation and enterprise culture and so on four aspects of function layer of strategy to concrete implementation,"four steps" to complete the solid schedule,The Qun Yi Tang store will reach 15 in guangdong province,fujian association of foreign languages and to achieve a five regional stores.This article not only to the development of the Qun Yi Tang has guiding role in guiding,also to the development of peer enterprises has certain guidance and reference significance of reality. |
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