The Trategy Analysis Of The Old Chinese Medicine Health Food Market Development

In China, small and medium enterprises in the health care products accounted for a large proportion of large enterprises accounted for a very small proportion. Since basic research is weak, inadequate investment in science and technology, resulting in structural imbalance of China's health care products variety, short product life cycles, survival is poor, low-level duplication serious false advertising propaganda spread, serious and shoddy products, health products industry, high profits quick success of many business owners, one-sided emphasis on advertising and marketing, ignoring the improvement of production and product quality improvement, and even counterfeit products profiteering.This paper analyzes the old Chinese medicine health food, again through the theoretical basis, and deep research, mainly to the company main products traditional Chinese medicine health care products and other products combination of market investigation and study, and a strategy for health food industry and the external environment of the external environment, studied it, theory and practice, and connecting with the company's internal resources environment were analyzed, and the reasonable market strategy, to strive to old Chinese medicine health products for market development decision provides scientific basis, also hope to other domestic enterprise have some reference role.