Study On The Strategy Of Cross Regional Bank Of Changsha

Over the past five years, China’s City Commercial Bank cross regional development has made great breakthrough, contribute to the scale effect to a certain extent, the formation of new profit growth point. Trans regional development become the way of development of city commercial banks.This paper first study the cross-regional business city firms at home and abroad were summarized, finishing the city commercial Banks cross-regional operation of several common patterns, including:direct branches in another place, absorb merger restructuring to achieve cross-regional business, established village Banks and equity holding four common mode different city firms. Applying the theory of scale economy, development poles theory and SWOT analysis method, Banks in changsha, the necessity and feasibility of cross-regional development entered the in-depth analysis. Necessity is mainly embodied in:the result of the banking industry competition, the result of the development of regional integration, changsha bank itself of the objective need of the survival and development; Feasibility is mainly embodied in:basic comply with various regulatory conditions, changsha changsha bank has different management ability, changsha branch Banks have the right organizational structure and corporate culture. And deeply in changsha bank has carried on the SWOT analysis, thought the stationing, hunan changsha bank shall, first of all, realize the comprehensive and village Banks as breakthrough into the county, and explore the market of the pearl river delta, Yangtze river delta cities, to accumulate strength in domestic financial center city. Changsha bank must adhere to based on small and medium-sized enterprises, to build a regional characteristic, hybrid strategy to development in the province, the province set up branches. And puts forward policy safeguards in changsha Banks across the region include:perfecting the system of internal control, cross-regional development should be based on the actual, adhere to the implementation of differentiation strategy, strengthen the construction of the worker.