The Dilemma And Choice Of Traditional Road Passenger Transport Companies

Guangzhou is the capital city of guangdong province, integrating business, political and cultural center, has the massive historical background. After economic take-off brought about by the reform and opening up, the road to the development of the industry is also growing, with the characteristics of wide coverage, large capacity, capacity density, in guangdong province and even the country's economic and social development made incalculable contributions. In recent years, with the rapid development of high-speed railway and inter-city rail transit planning on the influence of the external environment, such as; And path planning of the terminal itself has exposed many problems, such as design carrying capacity is not advanced, after years of development has seriously can't satisfy the actual passenger demand, passenger resource utilization is inadequate; And people's consumption concept in changing, passenger travel to safe, fast, comfortable, experience, on time, quality service put forward higher request, to the traditional road passenger transportation has not well satisfy this requirement. Therefore, the development of traditional road passenger transport is generally facing a dilemma, restricted the development.Based on consulting about road passenger transportation on the basis of related research at home and abroad, in combination with the practical situation of guangzhou, choose guangzhou TH passenger group as a case study, discuss the present situation and problems, trying to find out the road passenger transportation way out of the dilemma and the path, to provide some reference for investors.Firstly, this paper analysis the planning and management of research at home and abroad,and then view on the life cycle theory and the SWOT strategy model theory; Secondly,analyzes the planning and development status quo of road passenger transport in guangzhou city,points out the important position and influence of tianhe bus;Followed by the detailed analysis of guangzhou tianhe passenger group development present situation,problems and reasons;Again USES the SWOT model to analyze the environmental analysis of guangzhou tianhe passenger group out, choose the differentiation strategy; Finally proposed the guangzhou tianhe passenger group out of the path,suggest key development passenger combined with tourism mode,and draw conclusions in this paper.At the national urbanization, good policy background national recreation plan, the traditional road passenger can upgrade to play their own advantages, optimize the traditional bus lines, to achieve short and long distance combined with the high-speed rail, urban rail and civil aviation convergence, fill in the blanks, to develop passenger and tourism combined mode, turn competition into cooperation and achieve win-win; the same time the Internet, smart terminals consumption has become an important part of people's lives, bold innovation, and actively embrace the Internet+ passenger mode of thinking, to meet a variety of people demand and win the hearts of customers, will win the market.