Research On E-commerce Marketing Strategy Of L Agricultural Product Processing Enterprises

With the widespread development of the Internet,traditional agricultural products processing enterprise turning into electronic commerce marketing progresses rapidly,which has a large potential in the market.During the turning procedure,agricultural products processing enterprise is limited to experience and the shift concept of operating,meanwhile,electronic commerce grows slowly.Therefore,whether the marketing strategies are appropriate is of vital dependence to agricultural products proceeding enterprise,which is aimed at entering the field of electronic commerce.Based on the research of the theories of agricultural products electronic commerce marketing,this paper analyzes the current situation of the electronic commerce marketing strategies of L agricultural products processing enterprise,and finding out the main problems of marketing strategies.Meanwhile,it analyzes the marketing environment of the electronic commerce marketing of L agricultural products processing enterprise,in a gesture to provide the basis for optimizing and supporting of electronic commerce marketing strategies,puts forward the corresponding strategies from products,channels,promotion,service and other aspects,and further discusses the safeguard measures of the strategy optimization.The results of this study will provide a reference for the correct marketing decision-making of L agricultural products processing enterprise,and also have some reference significance for the improvement of electronic commerce marketing strategy of other peer enterprises.