Enterprise Innovation Legalization Mechanism Under Multiple Institutional Logics

Innovation is the driving force of enterprises' survival and development,and legalization of innovation is the necessary foundation of successfully implementing innovation achievements transformation.As a legal entity,enterprise's innovative activities are constraints by the multiple institutions.How to obtain innovation legitimacy under the multiple institutional logic perspective is an issue needing to be overcome for every innovative enterprise.Because of the ambidextrous of institution environment to the enterprise innovation behavior,means that institution environment can promote and inhibit the production of innovation behavior,reasonable system arrangement is very important for the innovation of the enterprise.While the theory of embedded agency determines the rules of behavior,it can also be effected adversely by the actors.It means that actors are able to change their institutional rules of institutional environment.In view of this,enterprises can make a mechanism of innovation legalization under the multiple institutional logic based on the influence of behavior to the innovation legitimacy under the different institutional logic.In order to clarify the mechanism of the impact of enterprise behavior on the innovation legitimacy under the multiple institutional logics,the author first summarizes the logic of market logic,professional logic,cooperative logic,community logic,regulatory logic and family logic in the institutional environment,and the characteristics of strategic behavior under the guidance of different kinds of institutional logic,and the relationship between innovation legitimacy and institutional logic.And then use the vertical single case study method to Alibaba Group case study,through three channels of official website,books and video to collect the relevant case information of Alibaba Group in 1999-2016.The content analysis method is used to analyze the case information and define the variables,and the dimension identification of strategic behavior under the multiple institutional logics,and the data processing and coding.Then combined with the literature research and concrete case information,this paper analyzes the strategic behavior under multiple institutional logic and the influence mechanism between the strategic behavior and innovation legitimacy under the guidance of multiple institutional logic,and draws the relevant conclusions.The results show that professional logic,cooperative logic,community logic and family logic have positive effects on innovation legitimacy,and the effect of cooperative logic is the most obvious.At the operational level,strategic behaviors such as product marketing,executives specialization,strategic alliance,socialresponsibility,and standardized operation play important roles in the legalization of innovation,and the effect of strategic alliance is the most obvious.Enterprises can achieve the legalization of innovation through the strategic adjustment.