Technological Logic,institutional Logic And Innovation Performance Of New Ventures

The rapid economic globalization makes the international and domestic competition is becoming increasingly fierce.The rise of knowledge economy also presents more challenges to the enterprise.The enterprise must be shifted from the traditional competition of capital to ascension of knowledge,technology,and management to improve their own core competence.Especially for the new and small innovative enterprises,enhancing the ability of independent innovation becomes the key to obtain the competitive advantage of enterprises,so as to gain more vitality and viability.However,enterprise innovation is a complex process,and it will be affected by both internal and external factors.Therefore,how to improve the innovation performance of new ventures has been a common concern of entrepreneurs and researchers.But from the current theory point of view,there are still some worthy of study.First,technology is always a hot issue in the field of entrepreneurship research,because innovative enterprises often need to maintain the high activity of technology research and development,but the theoretical study on the relationship between technology logic and enterprise innovation performance did not reach the same conclusion;In practice,high technology oriented enterprises are not always expected to achieve rapid growth.By exploring the reasons,it is found that,in order to overcome the new and minor defects,the new enterprises are confronted with the contradiction of whether they are accepted or recognized by the market when they seek the growth of enterprises with high-tech inputs.Therefore,the research on the relationship between technology orientation and new enterprise innovation performance is far from the conclusion that the two are positive or negative correlation and needs new theories and perspectives to supplement and perfect.Second,the research found the effect of technological logic and institutional logic on innovation performance is not immutable and frozen,and will change with the change of environment,but most studies still remain in a certain stage of enterprise.They can not accurately solve practical problems,because of the fact that the environment is different in different stages of the development of new ventures,then the role of technical logic and institutional logic is likely to change.This requires us to analyze the problem from a dynamic and changing point of view.This paper integrates the related theories of the relations between institutional logic,technological logic and enterprise innovation performance.On the basis of the literature review,The relationship model of institutional logic and technological logic on innovation performance at different stages of new ventures is constructed.Then through the questionnaire investigation of 137 new enterprises and the use of descriptive statistical analysis,factor analysis,reliability and validity analysis,correlation and regression analysis,the hypothesis and model were empirically studied to discusses the four main problems: What is the influence of institutional logic and technological logic on innovation performance? Has this effect been regulated by the development stage of new ventures? In different stages of start-ups,what is the role of the two logic? In different stages of new venture development,how do different innovation behaviors affect innovation performance?Accordingly draw the following conclusions:Firstly,institutional logic,technological logic and innovation performance are positively related,indicating that institutional logic and technological logic play a role in promoting innovation performance.Secondly,this effect is impacted by the new development stage of enterprise.The role of technological logic is the strongest in the growth period.The effect of institutional logic on innovation performance is roughly inverted U-shaped.Namely,there is a significant promoting role in the creation and growth stage,while no effect in survival stage.Thirdly,in the creation stage,both institutional logic and technological logic are positively related to innovation performance,but the regression coefficient of institutional logic is greater than that of technological logic,indicating that institutional logic has a greater promotion effectiveness.At the stage of survival,only technical logic is positively related to innovation performance.At this stage,innovation performance is promoted by technological logic.In the growth stage,the institution logic and technical logic all have the promotion effect to the innovation performance,but compared with the regression coefficient,the technical logic promotion effect is bigger than the institution logic.Fourthly,In the creation stage,government relations,public relations and exploration innovation,exploitation innovation have a positive effect on innovation performance,and the effect order is public relations > government relations > exploration innovation > exploitation innovation.In the stage of survival,only public relations behavior and exploration innovation are significantly related to innovation performance,and the effect of public relations behavior is greater than the exploration innovation.In the growth stage,exploration innovation,exploitation innovation and the customer relations has a promoting effect on the innovation performance,and the effect order is exploration innovation > exploitation innovation > customer relations.The conclusions of this study will help start-ups to select the correct logical orientation according to their stage,and guide enterprises to select appropriate innovative behavior to improve innovation performance more effectively.