Study Of Sharing Economy And Crossover Marketing Model On A Oil Company's Retail Business

Currently,competition has undergone profound changes due to the contradiction on oversupply of domestic oil.If the state-owned oil companies stick to the traditional mode of thinking,they will be out of touch with the current Chinese economic development.Therefore,the state-owned oil companies must take initiative changes,fully studying the economic change and laws of the market.The industrial transformation and reconstruction based on the maintenance of the traditional industrial advantage by establishing a new marketing system can enable the enterprises to have advantages over other businesses.Firstly,the paper introduces the retail market competition and the current crossover marketing model within the industry enterprises,then analyses the background and development of the A oil company's core membership marketing system.The A oil company constantly adjusts its marketing strategies,and gradually enhances its integration with related industries.It benefits the majority of members of groups by providing them with the free resources of its cooperative enterprises,and thus enhances the attractiveness of membership.In spite of the remarkable experience it has obtained in marketing innovation practices,the A oil company has encountered many bottlenecks in the process of development.Making full use of the A oil company's accumulated strengths in oil market and its membership platform,the paper attempts to reorganize and design a new marketing model,by developing cars timeshare business based on the integration of sharing economy and crossover marketing model to enlarge the company's customer groups.Finally,the paper gives a risk analysis on the retail marketing innovation practice,and therefore draws a conclusion and offers suggestions on real practice.