Research On The Marketing Strategy Of The Release Agent Product Of Yourun Company

In the backdrop of the "made in China 2025" planning, with the continuous transformation of the current our country industry development, such as high-end automobile, aerospace, aviation and telecommunications industry development trend higher, metal die-casting is also more and more demand for industrial products, is bound to manufacture quality of metal die-casting products with more sophisticated requirements. Based on industry development, which requires the metal die-casting mold release chemical enterprises standing in the point of view of chemical raw materials, pay more attention to product technology research and development efforts, gradually make the high and new technology application in the production of green materials, expand the space industry development.In recent years, driven by market demand, the domestic release agent chemical enterprises is becoming more and more to release agent chemical enterprise China branches overseas originally brought no small impact. In competitive industry market environment, pay attention to marketing is the key of the production and operation of an enterprise, the marketing idea, the only constant change and innovation, follow the market trend of the development of flexible response, make correct marketing strategies decision-making for enterprise itself, so as to guarantee the enterprise further development. Company is based on the optimal China branch as an example, tries to present the company die-casting release agent product marketing strategy and the problems were discussed. Magnesium alloy die-casting mold release agent for optimal embellish company is the only way can continue rising, the same for the industry as a whole to also has the advantage of inevitable existence, at the same time, this technology is also applied to motor vehicles of the people's livelihood industry, for example, the sustainable development of benign strategy can bring long-term impact to a similar competition in the market.At first, this paper analyzes and summarizes the characteristics of the release agent products and mold release agent enterprise marketing necessity, raises the research subject. Secondly, based on marketing and release agent marketing related theory research at home and abroad, combined with our country mold release agent for the sales and customer demand of the market, and the optimal moisture release agent in recent years of China's branch company of sales to marketing the reality basis, using various aspects comprehensive analysis of the current optimal embellish marketing problems of demoulding agent products of the company. Finally, using the potter five, the SWOT analysis method, analyzing the optimal release agent products of the company marketing competition environment, the current optimal embellish release agent products of the company marketing strategy optimization proposal and implementation safeguard measures are given. Company is intended to analyze the optimal release agent marketing present situation and problems, and put forwards the suggestion of optimization strategy, the purpose is to further development of die-casting mold release products market, as well as the other die-casting mold release products production and sales enterprises play a certain reference function.In the incentive market competition, to strengthen the enterprise marketing strategy formulation and implementation, is particularly important to the long-term development of enterprises. In the changeful market environment, corporate marketing is not the best competitive strategy, nor has the same strategy, standing in the perspective of enterprise, only the objective and comprehensive analysis of the advantages and disadvantages of its own situation, farther, according to own actual situation to set goals, achieve the long-term plan of the enterprise, and put it into action, make it more feasible. Will it be possible for such enterprises in the world and gain a foothold in the fierce competition in the domestic market, and gain better prospects for development.