Research On The Development Of Private Banking Business Of Industrial And Commercial Bank Of China Ordos Branch

Private banking business is the emerging business of commercial bank in our country,its unique privacy,security,and professionalism,in different market environment changes always play a "legacy,financial management,to protect the goods,the goods" at the heart of the action.In the face of ordos region 17 billionaires hurun report(2015),high net worth population of about 100000 people 100000 yuan,the commercial Banks how to grasp the market,how to optimize the private banking business,how to provide service for the local customer is worth discussing and research.In this paper,by using the basic theory of economics,management science,statistics and the method,the study of domestic and foreign private banking business development experience for reference,analysis the icbc bank branch to open the advantages and disadvantages of the private banking business,the opportunities and challenges,media companies ordos banking products,services and system at present,lack of support,by designing the questionnaire,investigation and private banking clients requirements,understand the customer in the capital safety and liquidity,convenience and functionality,risk management,income increase and the demand of the value-added services,for the industrial and commercial bank of ordos branch optimization of private banking and launch new products and services to provide advice and theoretical basis.Specific in writing,by way of questionnaire analysis ordos region private banking clients demand for asset allocation,through quantitative analysis of ordos area GDP,urban and rural residents savings deposits,residential disposable income analysis in ordos region economy development,and domestic comparison and analysis of the gini coefficient,from the perspective of macro economic explanation ordos area the reasons of the existence of high net worth clients,and thus deduce the ordos region private bank customer group is the ordos branch of icbc private banking business development feasibility condition.By way of summing up experience for the development of the domestic and foreign private banking organization framework and model for the analysis of ordos branch of icbc developing private banking business organization framework and model.