Study On The Private Banking Business Development Strategy Of Quanzhou Branch Of Industrial Bank

Since the reform and opening up, the continuous development of privatebanking business, an important factor in the rise of development cannot do withoutChinese wealthy. With the China economy, positive, total income, the number ofwealthy families, wealth value and a series of data growth, fundamentally driven bythe growing and the rise of the rich class, provides development space for thedevelopment of private banking.At present, China’s private banking business in the process of development alsoexposes a series of problems, for example, how to strengthen the private bankingbusiness supervision, deepening of products and services, to strengthen the team andteam construction, set up the bank brand, to explore a suitable development in Chinaprivate banking operation mode, is that we need to on solution at present.This paper highlights the current domestic private banking market demand,in-depth understanding and analysis of the development status of it, put forward theirviews on the development of private banking business. Based on the analysis of thedeveloping situation of Quanzhou branch of industrial bank private banking businessand the existing problems, and in light of current situation of the Industrial BankQuanzhou branch provides the countermeasures and strategies for reference.In orderto better explore the private banking business development direction and mode, tomeet different customer needs, provide more personalized and diversified service, tothe successful experience of the western private banking business as the basis,actively explore a suitable for Quanzhou private banking business developmentapproach, to solve its domestic development dilemma, provide a reference valuableresults.In the characteristic and innovation of this paper to foreign private bankingexperience, combined with the requirements of the private banking business inChina’s economic and financial development, as well as difficulties and bottlenecksin the development process, combined with the requirements of the private banking business in China’s economic and financial development of private business, to solvethe problem of the Industrial Bank Quanzhou branch, to enhance the overall servicelevel, promoting the development of private banking business strategies andsuggestions. In addition, based on the analysis of the development of private bankingbusiness of the Industrial Bank Quanzhou branch, introduced the SWOT analysismethod, the development of private banking business of the Industrial BankQuanzhou branch of the advantages and disadvantages, opportunities and challengesare analyzed in detail, which makes the analysis more comprehensive and deepening.