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Research On The Executive Power Of China Unicom Tongliao Branch

Posted on:2017-12-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z JiaFull Text:PDF
GTID:2359330512466660Subject:Strategic management
Abstract/Summary:PDF Full Text Request
With the progress of Chinese society,technological innovation and the market economy has brought us enormous changes,as well as leading the rapid development of the telecommunications industry.During two decades,Domestic telecommunications market has been fierce not only the impact of foreign markets,but also due to multiple changes,leaving the competition intensified restructuring:China Mobile,China Unicom and China Telecom have gradually formed the pattern of Big Three.Faced with such fierce competition,management efficiency and improvement on the ability of achieving a breakthrough determine whether the enterprise can be bigger and stronger,and the key point is to enhance the enterprise execution of Tongliao Branch of China Unicom,how to improve the execution of their own businesses in the new market conditions and opportunities,so as to face complex competitive environment brought a new situation relates to the future of the enterprise,and it is an important strategic significance to its long-term development.We do investigations for the current situation of enterprise execution in Tongliao Branch of China Unicom,and the results show that more than 80% of staff think that there exist the problems of execution in this enterprise.The strengths,weaknesses,opportunities and potential threats of Tongliao Branch of China Unicom are analyzed,and based on these,we establish the development strategies and put forward the measures for implementation,which have a guiding significance to the long-term development of Tongliao Branch of China Unicom.For the problem of business execution of China Unicom Tongliao Branch,such as the regulatory system is not perfect,the management system does not meet the actual content and employees' lack of awareness to perform,we have elaborated the details and analyzed reasons for their existing.These serious issues are not only a manifestation of enterprise management mechanism is not perfect,but also led to the company's business development and economic growth affected.Thus,only establishing a reasonable implementation and monitoring system,the execution of individual employees will be really protected.The deep-seated contradictions in development of enterprise can be fundamentally resolvedBased on the problems of execution in Tongliao Branch of China Unicom,this paper discusses the promotion strategies of execution,and the optimization ofexecution elements,specification of operational process,promotion of service awareness and establishment of management mechanism are comprehensively described.From the point of optimization of execution elements,corporate leaders should deeply understand of the importance of enterprise execution,and enhance the construction of faith and confidence in execution;for the staff,they should enhance the sense of responsibility and work attitude of employees,and continue to stimulate their enthusiasm for work.From the view of specification of operational processes,the enterprise should optimize the organizational structure,and establish a set of simple,coordinate,transparent and efficient business processes.From the point of promotion of service awareness,the enterprise should establish the correct awareness of service and regard service as a kind of product,remembering that “Excellent quality is the real charm for the operators”.From the point of establishment of management mechanism,the enterprise should realize orderly management by the implementation of system,and constantly improve the relate system in the management,achieving a legal basis for the administration.It is an important issue for every enterprise to be outstanding in the fierce competition of the market economy.Market competition is the business execution competition.Enhancing the survival and development of executive power is the road of enterprises.In this issue,China Unicom Tongliao Branch is set as example,pointed out the problems existing in enterprises execution and its solutions.It is of great significance to its continuing operations and long-term development,guiding the management of other enterprises,existing significant meaning.
Keywords/Search Tags:executive power, SWOT, execution elements, operational process, service awareness, management mechanism
PDF Full Text Request
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