The Performance Evaluation Of Rural Credit Cooperatives

China's rural credit cooperatives throughout the country, extending to all corners of the country, in the settlement of "agriculture, rural areas, farmers" has been playing a pivotal role. As an important participant in the rural economy, it has a strong impetus to speed up the development of rural economy, promote the development of rural areas, increase the income of farmers and improve the living standards of farmers. But in the long-term development process, the progress and the problem must be coexistence. Before in the country to proceed with the reform of the rural credit cooperatives, main problems faced by Rural Credit Cooperatives:unclear property rights, corporate governance structure is not perfect; the management system is not perfect, members of the positive difference; lack of funds for rural credit cooperatives, the higher non-performing loan ratio; poor management of rural credit cooperatives, the low level of service; financial products innovation is weak, propaganda is not enough. [1] after several years of reform, the management of rural credit cooperatives, service levels, product innovation and other aspects of development, but no substantial breakthrough, with the existing problems, the regulatory authorities began to take a series of measures to ensure the stable and healthy development of rural credit cooperatives, such as the comprehensive promotion of five categories of credit. The trend of rural cooperative finance is bound to be market oriented. On the supervision of rural credit cooperatives, and gradually with the commercial banks of the regulatory standards.On the basis of existing theories, the paper applies the analytic hierarchy process and fuzzy comprehensive evaluation method to construct the performance evaluation system of rural credit cooperatives. From the four levels of rural credit cooperatives, financial, internal control, customers and employees, the actual operating conditions and performance of rural credit cooperatives. This paper establishes the evaluation system, makes up the deficiency of the existing performance evaluation of agricultural credit cooperatives, and makes a quantitative analysis of the financial indicators, and also includes other non quantitative factors. By using the method of expert scoring, the index is weighted using the progressive average method. In the empirical part, the Y rural credit cooperatives as the research object, the performance evaluation, and the improvement suggestions are put forward.