Analysis And Development Countermeasures Of The Social Ecological Environment Factors Of The Sports Lottery Sales Site In Nanjing City

With the rapid development of market economy,prices,housing prices continue to rise,the profitability of a site decreased,resulting in a lot of lottery sales site facing crisis of survival.In view of this.In this paper,the ecology theory into sports lottery sales site research,summed up the sports lottery sales site social ecological factors,and using the method of literature,questionnaire survey method,interview method,mathematical statistics and on-the-spot investigation method of Nanjing sports lottery sales site social ecological environment factors influence to make an Empirical Analysis on the.Conclusions: in a good institutional environment and economic environment under the background of the sports lottery sales site,the basic facilities and the environment are not well standardized;the Nanjing sports lottery sales channels and a single site sales mode is not flexible in the face of the great pressure of competition,the main sales site deviates from the long-term healthy development of the propaganda of environmental lead the lottery structure is not rational;from the Nanjing sports lottery sales site of human resource and ecological environment,the overall quality of the sales staff is not high,that the work ability and professional knowledge is insufficient;the organization management environment,not for the scientific planning of Nanjing Sports Lottery sales network layout,government management lack of market weakness,lottery legislation,construction member organization is not perfect,resulting in sales site organization Managing environmental chaos.