Study On The Quality Of "One Village One Product" Industrial Services Base Of The SERVQUAL Model

With the deepening of China's reform and opening up the development of China's agriculture and agricultural economic development through the new stage of comprehensive agricultural productivity increase,however,with the constantly rising ogf people's consumption standard? but because of people's consumption level is also rising, the demand for goods also increases constantly, so the imbalance of commodity supply and demand caused the adjustment of agricultural product structure. Agricultural development from the previous simple steering problems of poverty focus on quality and efficiency of large-scale socialized production; in a tough situation, the development of the rural economy, it is necessary to make use of modern agricultural science and technology to transform traditional breeding production, but also make full use of regional resources the comparative advantage; cultivate their own advantages and timely structural adjustment of the agricultural development of agricultural specialty products; through the development of "one village one product" professional organizations, to enhance the degree of utilization of resources within the region, green and sustainable development, regional economic coordination reasonable mode."One Village One Product" is relying on its advantages in resources within the region has become a leading industry in the region acts as the development of the object, with the application of science and technology industry to be optimized to enter the market. Xiangxi Tujia and Miao Autonomous Prefecture in Longshan County is one of the main producing areas of the lily, lily county planted nearly 700 acres, known as the "Lily of the village." I understand, "One Village One Product lily national demonstration town" Pai town lily industry production and management, quality of service industry.First, the research literature through various scholars Now, the quality of service evaluation related concepts, theories summarized. According to Parasuraman, Zeitheml & Berry service gap model and SERVQUAL scale, use of tangible, reliability, responsiveness, assurance, empathy five service quality influencing factors were analyzed. According to the characteristics of "One Village One Product" model of service quality has not formed a separate evaluation system Shipai Longshan County, Hunan Province, by SERVQUAL model quality, "One Village One Product" industrialization of the special services were Expectation - Perception Evaluation, thereby Shipai Longshan County, Hunan Province, "one village one product" in the development of service problems from the perspective of the development model, industrial base, scientific research system, promotion system, and ultimately support both research and production of farmers from the proposed government solutions.