Research On The Evaluation Of Entrepreneurial Opportunity Based On Process Perspective

In 2015,with Premier Li Keqiang in the government report that the "public entrepreneurship,Peoples innovation",innovation and entrepreneurship has increasingly become a trend of social entrepreneurship for economic development as an important role in promoting the gradual attention,and entrepreneurial research has also been rapid development,different scholars study entrepreneurial behavior from different perspectives.As an important node of opportunity recognition and entrepreneurial opportunity development,entrepreneurial opportunity assessment has been paid more and more attention by scholars.Scholars have studied the opportunity evaluation by using cognitive theory,fuzzy comprehensive evaluation method or balanced scorecard theory.Based on the literature review of entrepreneurial opportunities,this paper analyzes the impact of risk perception,adaptive expectations and entrepreneurial self-efficacy on opportunity assessment from the perspective of entrepreneurial process.At the same time,in the aspect of entrepreneurial self-efficacy,this paper chooses the five sub-dimensions of opportunity recognition efficiency,relationship efficacy,management efficacy,risk tolerance efficacy and innovation efficacy to analyze their impact on opportunity assessment.In the process of entrepreneurial activities,people as the main body of entrepreneurial activity,its initiative and autonomy in the assessment of entrepreneurial opportunities plays a very important role,so this paper selects the cognitive theory as the basis of this article,while the introduction of entrepreneurial self-efficacy.This paper constructs a research model to explore the impact factors of entrepreneurial opportunity assessment in the process of entrepreneurship.The results show that:the adaptive expectations has a significant positive impact on the opportunity assessment,and risk perception has a significant negative impact on the opportunity assessment,the overall dimensions of entrepreneurial self-efficacy and opportunity recognition efficiency,management efficacy and risk tolerance efficacy Three sub-dimensions have significant positive impact on entrepreneurial opportunity assessment,while the two sub-dimensions of relationship efficacy and innovation efficacy have no significant impact on opportunity assessment.Based on the empirical study,this paper draws the above conclusions,and gives some suggestions to the entrepreneurs and points out some future research directions.But in the actual entrepreneurial activity,the entrepreneur is not only influenced by the factors of government,social network,macroscopic and micro-economic environment,to conduct more in-depth research to continuously improve the research results,making the study of entrepreneurial opportunities more rigorous scientific evaluation.