A Study On The Influence Mechanism Of Entrepreneurial Passion On Opportunity Recognition Beliefs

Entrepreneurial activity is the engine of national and regional economic development.The main focus of the early research on entrepreneurial opportunity theory is to explore the characteristics of entrepreneurs and explore the differences between non entrepreneurs and entrepreneurs.Because of the comparison of difference trait of entrepreneurs will make the problem much more complex,after reflection on the dilemma of entrepreneurial characteristics,entrepreneurial research gradually from the entrepreneur theory to business process perspective.therefore,entrepreneurial opportunity recognition,evaluation and development process has become an important research topic of entrepreneurship.Entrepreneurial passion in business practice is considered to be an important quality of entrepreneurs,but the study of China in the context of entrepreneurial passion is scanty,therefore,we will study the entrepreneurial passion into entrepreneurial opportunity identification,fill the gaps in the relevant theoretical research.At the same time,The study of entrepreneurial opportunity recognition is based on the measurement of' opportunity recognition beliefs to avoid the conceptual debate on entrepreneurial opportunity identification.We put forward the following questions about the practice of entrepreneurship:(1)what are the sources of entrepreneurial opportunities?(2)how do entrepreneurs explore potential business opportunities from the complicated market,and then develop and transform them?(3)for some entrepreneurs in the same technical and market environment and with the same level of knowledge,why some of them can identify opportunities and others not?(4)when faced with the same opportunity,why do some people feel confident about achieving this opportunity while others hesitate?In order to study the above problems,this paper studies the relationship between entrepreneurial passion and entrepreneurial opportunity recognition.and put entrepreneurial self-efficacy and entrepreneurial risk perception into the research framework,So that we can understanding the cognitive process of the entrepreneurial opportunity recognition further.In this study,based on the cognitive process from entrepreneurial passion to opportunity recognition beliefs,and summarizes the related literature about entrepreneurial passion,entrepreneurial opportunity identification,entrepreneurial self-efficacy and entrepreneurial risk perception.Through the method of case study and empirical study,with data of 22 high-tech enterprises entrepreneurs interview case study sample,and 227 samples for empirical analysis questionnaires were completed in 79 entrepreneurs and 148 professionals.We explore the relationship between entrepreneurial passion and opportunity recognition beliefs,with entrepreneurial self-efficacy and entrepreneurial risk perception in the cognitive process.the conclusions are as following:(1)High entrepreneurial passion and entrepreneurial self-efficacy is conducive to opportunity recognition beliefs.(2)Self efficacy plays a part intermediary role in the relationship between entrepreneurial passion and opportunity recognition beliefs;(3)Entrepreneurial risk perception of high will reduce the positive impact from entrepreneurial passion to opportunity recognition beliefs,but the negative effect of risk perception is limited;(4)Replication of previous work and the discovery of an unexpected need are the top two sources of opportunity.