Study On The Incentive Policies Of The Tourism Industry In Zhuji

As one of the emerging industries,tourism accounts for a growing proportion in the national economy and plays an increasingly important role for the sustained and healthy development of the national economy.At the same time,with the improvement of people's living standards,people's demand for entertainment is also growing.The boom of tourism industry plays an important role to promote the prosperity of the local economy and it also leads to fierce competition in local tourism.local government so introduced a number of policies to promote the development of local tourism.Some policies have received the desired effect,but there are also some policies unsatisfactory,the research of how to improve the competitiveness of local tourism from the perspective of the policy has very important theoretical and practical significance.Zhuji City,as a well-known tourist city of Zhejiang Province,with its beautiful natural scenery and rich cultural resources,attracting more and more tourists to sightseeing.Meanwhile,the size of the tourism industry continues to expand and tourism revenues increased year by year.In recent years,in order to promote Zhuji tourism to develop better and faster,the local government introduced a series of policies and measures,after a period,some of the policies received expected effects,others did not receive its intended effects,indicating there are a lot of imperfections to be further improved.In short,it is far from the goal of strong tourist City.Finding the imperfections of policies and then perfecting becomes one of urgent issues needed to be resolved.This paper uses the theory of industrial economics,public economics and regional economics giving a comprehensive analysis of the current situation in Zhuji City tourism.By analyzing existing policies,identify the positive effects and negative effects in the existing policy on the promotion of local tourism development.We give our proposed policy options to help local government exploiting the potential of local tourism,making full use of tourism resources and enhancing the competitiveness of the tourism industry.