Research On Mobile Terminal Online Touting Effect Index And Optimization Mode Of Clothing Brand

The development trend of traditional offline touting slows down gradually,while online touting development and its importance are boosting at the same time.For clothing brand,the traditional offline touting has features of high cost,substantial capital injection into store renovation,activities funding,posters,advertising and so.In the apparel market,there is a large number of clothing brands,consumers will feel difficult to select,and can not accurately find goods in line with their own needs.So the process to find potential consumers traditional via offline marketing model is difficult,and subject to great space constraints.However,emergency of the Internet solves this problem,with mobile phone as a basis,online traffic flow enables apparel brands to realize more accurate and convenient promotion,so that a large number of potential users are transformed into real buyers through the online means,saves cost while breaking the space constraints.Clothing brands directly connect with millions of Internet users through mobile terminal traffic entrance,which not only realizes convenient access to a large number of potential users,but also effectively enhance brand influence and expand market share.More and more apparel brands began to pay attention to online touting,this article analyzed the clothing brand online touting needs,studied the online touting entrance and online touting effect indicators,proposed online touting optimization method,combined with the clothing brand cases such as Marisfrolg and GERDEAR,validated with the effect index.First of all,this paper used the method of literature induction to sort out mobile terminal online touting related theories,summarized the domestic and international research status,took it as theoretical basis for online touting analysis and empirical research,and conducted deep rearch on online touting entrance.Secondly,the author of this paper conducted in-depth research on the online touting entrance to compare and analyze it from different points.At the same time,the AIDMA model was introduced to compare with online touting funnel model,and the problems faced by garment brand online touting were studied according to the model.Secondly,the clothing brands were sorted according to the life cycle and introduced individual cases as reference.The clothing brand of different life cycles have different online touting needs.Through the online touting effect index,the relevant influencing factors were analyzed,and the optimization strategy was put forward.The touting effect index was obtained from the background of large data,the effect of online touting optimization strategy wasquantified,and the rationality of optimization strategy was verified by data.Finally,the paper analyzed the cases of online touting optimization of clothing brands such as Marisfrolg and GERDEAR,expounded the practice of online touting optimization practice in Beibei network,and summed up the methods of online touting of clothing brand through the combination of research and practice.The shortcomings,prospects and envisages of this study are put forward.