Study Of The Relationship Between Clothing Terminal Planning And Brand Culture

In our country,with the rapid development of economy and culture,clothing industry has shifted to a period of brand competition,by clothing terminal planning,how to create a distinctive brand image culture has become more and more important for the clothing enterprises,which also has high market development and application value. Through good clothing terminal planning can also affect the consumer's purchase, stimulating consumption,and enhancing brand value.The topics make a thorough inquiry including brand image(features),product style, sales form in order to demonstrate the effects of clothing terminal planning for increasing brand culture in clothing sales,and eventually the topic will propose several effective clothing terminal planning's.This article focuses on the following two questions:First,facing the terminal sales of clothing through display terminals,display,store design,advertising,promotions and other aspects of terminal building to enable the upgrading of products to maximize brand value and its value-added.Second,PRARD as case studies to put forth the end of personalized apparel design for the concept design for the store brand impact style.Point out that the clothing brand's personality of not only refers to the style of products,but also store style,brand image,and so on.Only the product style,store the same style and brand image,the brand's personality was revealed.