Research On The Innovation Of Securities Company's Asset Management Business In China

As the pan asset management era coming,all kinds of financial institutions,including banks,securities,funds and insurance companies are actively carry out the asset management business.The market's competition environment is more and more fierce.Although the securities company's asset management business has made some achievements,there is still a big gap compared to the other types of financial institutions,because of the late start.Only through business innovation can narrow the gap,seize more market share.Therefore,it is of great practical significance to study the innovation of asset management business.This paper first elaborates the basic theory of asset management business,analyzes the development process and the current situation of securities firm's asset management business,and then finds out the existing problems in the development process according to the present situation,and enumerates the innovation opportunity for the securities firms.This paper analyzes the main factors influencing the development of asset management business,and explains how the factors promote or limit the development of the business.Finally,the paper puts forward the innovative approach of the securities management business.