The Competitive Strategy Research Of XA Company's Vessel LNG Bunkering Business

XA company is a listed energy company,whose main business is Natural Gas distribution,including urban Natural Gas distribution,vehicle and vessel LNG bunkering,distributed energy resources and Total energy solutions.XA company is an integrated enterprise with gas resources and distribution channels.With the consciousness of environmental protection in recent years,clean energy,especially Liquefied Natural Gas,has been wildly applied in vehicles and vessels.As a large energy consumption industry,energy saving of vessels is very important?So,Vessel LNG market has become the focus of XA company in recent years.In order to study XA company's competitive strategy,I have carried on a thorough market investigation,which analyzes the external environment of Vessel LNG bunkering Business,using PEST analysis tool,Porter's five forces Model and EFE matrix.Then I discover the opportunities and threats in the external environment.In the analysis of competitors,I use the theory of strategic cluster.At the same time,I access to the company's internal documents and analyzes all aspects of the company,Summarizing the advantages and disadvantages of the company's development of Vessel LNG bunkering Business.On the basis of above,Using the QSPM matrix tool,we can determine the competitive strategy that XA company should choose to develop Vessel LNG bunkering Business.This paper puts forward the vision,mission,planning and strategic implementation path of the development of Vessel LNG bunkering Business under the guidance of the differentiation competitive strategy,which includes four specific strategic measures,such as improving human resources management,strengthening the brand-building work,improving the ability of technological innovation,strengthening the operation of the platform.This paper points out the direction for the development of XA company.It has practical guiding significance for XA company to expand market share and improve the industry influence in Vessel LNG bunkering Business.