Competitive Strategy Research For AA Co.,Ltd

In the promotion of the Reforms to delegate power,streamline administration and optimize government services in 2018,the government cancelled the government's guiding price for the administrative license of bidding agent qualification,the professional qualification license of tendering agent and the fee charged by bidding agency service,and the bidding agency industry went to market operation in an all-round way.In the face of the drastic changes in the industry and more fierce competition,AA company,the largest professional bidding agency in guangdong province,needs to prepare for a rainy day,study and formulate a new development strategy to provide strategic guidance for enterprises in the new situation.This paper applied the AA,for example,Michael porter's competitive strategy theory and SWOT analysis method to analysis the company faces competition market environment,industry development and the change of the structure,then to AA company strategic resources,strategic ability,competitors situation,facing the opportunity and challenge to make the comparison and analysis,and the core competitiveness of the AA has carried on the comprehensive evaluation and generalizations.On this basis,the competition strategy of AA is clearly proposed,and the development idea is clarified.At last,this paper puts forward some concrete measures from the aspects of ideological transformation,organizational guarantee,personnel training,capital operation and information security guarantee.The paper analyzes the competition strategy through the bidding agency business of AA company and finds that the market offers new development opportunities.Through this article research,the future development of AA company will implement a strong electronic bidding transaction platform differentiation competitive strategy of the business,further strengthening its in the brand reputation,market structure,capital operation and other advantages,hope to achieve cost reduction,service level,success in brand management,in large-scale cross-regional operating results,state-owned enterprises,in order to further develop and expand do help enterprises to realize leap-forward development itself,also provide similar companies in the era of perfect competition can draw lessons from the transformation and upgrading of enterprise reference model...