The Building Of Enterprise Culture Based On The Core Competitiveness

With the constant change of the international economic situation, our country's economic development is also gradually in the fierce competition in the tide. The enterprise survival and development path is not only confined to a narrow space for profit, which can make the sustainable development of enterprise, and the key competitive advantage is the comprehensive ability.Through the empirical analysis and theoretical research on enterprise culture and the core competitiveness of enterprises by the domestic and foreign scholars, this article has a more profound understanding of connotation, characteristics and structure of the enterprise culture and the core competitiveness of enterprises, also hope to find further relationship between enterprise culture and the core competitiveness of enterprises learning from enterprise culture and the core competitiveness of enterprises and positive influence factors to the core competitiveness of the enterprise culture, and construct excellent enterprise culture to strengthen the core competitiveness of the enterprise. Meanwhile, it applies the theoretical analytical results to construction measures to enterprise culture of Heilongjiang Hua'an industrial (group) Co., LTD, so as to refine the concrete analysis of enterprise culture, refining enterprise culture essence to improve enterprise innovation ability based on the integration to the core competence of Hua'an group in order to maintain long-term competition advantage.