Research On The Customer Managemedt Strategy Of Han Pavilion Hotel

Chinese saying goes good: the food is what matters to the people.In Chinese culture,eating is a very important thing.That is known as Maslow's hierarchy of needs theory,reflection,and talked about in Maslow's hierarchy of needs theory,most primary human needs are physiological needs,physiological needs and diet is one of the most important parts,and this is regardless of the diversity of human needs to which level is an essential part of.That is why,in the history of human development,the development of hotel and catering industry,and gradually improve,basic catering services have not been able to satisfy the demand for increasingly rich human experience,people's demand for the hotel and catering industry has become more diversified,to meet the changing needs of consumers,keep up with customer demand the pace of development is worthy of hospitality owners searching questions.With the accelerating pace of development of the market economy,the global economy in a very competitive State,complying with the times in every development process,trends in overall economic environment presents the survival of the fittest,the hotel and catering industry is also faced this situation.How many different forms in the hotel and catering industry in unconventional,find a great enterprise features of core competitiveness of enterprises is one of the many hotels and restaurants facing a serious problem.In the culture of anti-corruption in China under the guidance of the high-end consumer and corporate markets reduced demand,hotels generally declined.Faced with this social development,for the hotel and catering industry was a big hit,and this is the innovative development of the hotel and catering industry in transition opportunities.Han and Tang dynasty court hotel is located in the East coast of the Lake,close to BA da tourist area.Hotels rely on century-old establishment,curved corridors and pavilions,by famous masters designed to thaw style architecture and Chinese classical gardens of late Qing dynasty as a whole,unique style,presents a highly characteristic of Chinese classical scene.Hotel andcatering companies can be said to have a certain amount of competition,but in the face of competition and social trends and customer needs change,and multi-faceted impact,Han and Tang dynasty court hotel development had an impact,how to find business development in this environment of new exports,is the main problem considered in this paper.This article sorts out through the research of scholars at home and abroad,and summarized.This based Shang,to very with enterprise culture features of Han Tang products GE hotel of business status for research based,for actual of case research,find out it in development business in the exists of problem,and attempts to from products innovation,and market transformation,and marketing promotion,and industry expand and internal management optimization of angle starts with,for Han Tang products GE Hotel proposed series business strategy,for its in reality in the of development provides must of reference meaning.