The Study On Development Strategy Of Shenyang TY Public Transport Corporation

As Shenyang is authorized as the second batch of “transit metropolis” demonstration city,it means that Shenyang will enjoy the state fund and policy support in regard of transportation infrastructure,information construction,energy saving and emission reduction,and etc.In recent years,Shenyang has been continually giving impetus to the development of its public transport industry,which is ushering in the spring of development.Under this great background,only by researching the strategy that is suited of the development of itself can the public transport enterprise remain invincible in the ever-changing market competition and achieve rapid development.Since the establishment of TY company,it has successfully created the brand image among the citizens with its superior service and good vehicle condition.However,with its increasing development of technology and economy and the popularity of private cars,people's trip mode has changed dramatically.Meanwhile,the development of public transport enterprise meets great challenges,especially in the impacts of underground,light rail,online ride-hailing,and etc.The thesis mainly focuses on how TY company identify its development tactics and achieve its strategic targets under the new conditions.On the basis of analyzing the current situation and issues of overall public transport industry,setting TY company as an example,it discusses and works out the developing strategy which is perfect for the company's furthur development through strategy analysis tools and models to analyze the advantages and disadvantages,as well as obstacles and practical issues,and combines the condition of the internal and external environment of present Shenyang public transport industry,use the PEST and Michael Porter's Five Forces to analyze the inner strategy of TY company.