Research On Diversification Strategy Of Xiamen Public Transport Group

Sustainable development of urban public transport is the key to urban traffic development.How to combine the actual conditions of urban development,adjust measures to local conditions to develop public transportation and the related industries,promoting the sustainable development of public transport enterprise,scientific development,harmonious development,is a question of managers must face.This article with Xiamen bus group as the research object,with strategic analysis method and the related diversification development theory as the basis,according to the survey questions,asking questions,analyzing problems,the research train of thought to solve the problem,from Xiamen bus group production management practice,introduces the Xiamen bus group development course and current situation,main problems.Then,through SWOT analysis,the internal factors and external environment of the diversified development of Xiamen bus group were analyzed,and the internal advantages and disadvantages,external opportunities and threats were summarized.After SWOT strategy matching method is used to match the alternative strategy options available to Xiamen bus group,using quantitative strategic planning matrix(QSPM)to evaluate alternative strategy,determine the Xiamen bus group three related diversified business development direction.Finally,on the basis of the related diversification strategy,the specific strategic objectives,development approaches and safeguard measures of the three related diversified businesses are further elaborated.Through three related diversified business,promote public transport enterprises realize self hematopoietic function,promote the enterprise realize the healthy and sustainable development,increase and development of urban public transportation service level.Paper features and innovative points mainly:(1)Detailed company related diversification development strategy based on inside and outside(SWOT analysis),and quantitative evaluation,provide a solid reality basis for related diversification development strategy and the choice of a clear train of thought;(2)According to the selected three sectors,specific strategic development approaches are proposed;(3)Strategic analysis and selection of ideas have important reference value for other similar enterprises in China.