Research On Profitability Analysis And Promotion Of A New Energy Power Generation Enterprise

Electricity has become the center of energy development,the national economy and the necessities of the people's normal life,to solve the future of human energy problems will depend on new energy power.Under the background of deepening the reform and the new normal situation of the economy,China's power industry is revolutionizing.The "13th Five-Year Plan" will promote the structural reform of the power supply side.The key is to effectively control the new scale of coal and optimize the incremental structure.Thermal power "emergency brake" has become inevitable.Different from the fate of thermal power is the face of the country's strong support for new energy and power enterprises,a positive policy for the new energy construction provides an opportunity.In recent years,wind power and photovoltaic power generation in individual provinces and cities there have been more serious abandoned abandoned light phenomenon,if the new energy companies continue to maintain the rapid expansion of installed capacity,sustainable development capacity will decline.Therefore,this paper to the new energy and power companies A company,for example,the core issue is the study:the new energy and power companies profitability reasons?How to enhance the company's profitability?This paper first refers to the relevant literature at home and abroad,on the basis of the DuPont analysis system,the impact of cash flow and sustainable growth on profitability,built a profitability analysis system,pointed out that its profitability of the three core elements,namely,quantitative,acquired,growth.Followed by a brief analysis of the development of new energy power generation industry,for the following in-depth study of A's profitability for the bedding.Based on the actual data of Company A,this paper uses the scientific analysis method to carry out specific index calculation and index comparison from three dimensions,and find out the influencing factors that affect the profitability:External factors for the market overheating led to the expansion of assets,the scale of the phenomenon caused by abandoned abandoned light,making power generation decline,coupled with the benchmark price gradually reduced,limited electricity generated low transaction price,resulting in lower income and profits,a large number of subsidies receivable to make the liquidity reduction,profitability decline;Internal factors for the budget management is weak,during the increase in costs too fast,high financial costs constraints the company's financing capacity,eventually leading to the company's profitability decline.Finally,in view of the above factors,this paper puts forward some suggestions on the development strategy and internal management of the company.First,optimize the company's future development strategy,including changing the direction of investment,expand the profit channels;optimize the allocation of resources,reduce power requirements;strengthen power marketing,expand the income level.Second,strengthen the internal management of the company,including effective control of cost costs;reasonable choice of power generation equipment,reduce failure rate,increase power generation;strengthen the collection of accounts receivable management,increase cash liquidity;optimize financing methods,reduce financial costs.