A Study On The Way To Realize The Value Of Enterprise In Light Assets Model

2013,Suning officially changed its name to Suning Yun Business,marking Suning Yun opened the light asset model.This paper chooses Suning Yun as the research object,taking the enterprise value as the starting point of the case study,and deeply studies the advantages and characteristics of the light asset mode,the way change to light asset model,the relationship between light asset mode and the enterprise value,the realization way of enterprise value in the mode of light assets.In this paper,the combination of normative research and case analysis is used,and combine the way of realization of enterprise value with the unique resources of light assets to further deduce the realization of enterprise value in light asset mode.And take Suning Yun as an object to further explain the theory,through the analysis of the business model of Suning,the enterprise value problem in the original mode,the way of transforming to the light assets mode,the way of achieving enterprise value in light asset model,as well as the effect before and after the light asset mode.Through the research,it is found that:(1)In the original mode,the extensive income mode,the higher financial risk,the huge stock assets and the weak technical force have restricted the further realization of the enterprise value;(2)Enterprises can change the way of income,carry out the operation of innovative assets,increase R&D investment,carry out industry alliance to light asset mode change;(3)In the light asset mode,company achieve to a diversified income way,diversify financing channels,enhance the competitiveness of technology and low investment in the way to achieve business expansion,which is conducive to the realization of enterprise value;(4)Through the comparison of the light asset mode before and after from the financial dimension and the market dimension contrast,that light asset model does enhance the value of the enterprise.China's research on light assets started relatively late,the theoretical research is relatively scarce,and the research on the realization of the value in light assets mode is scarcer.This paper uses the method of theoretical deduction to deduce the value realization mode in light asset,provides a guide for other enterprises to achieve light asset model,with a certain degree of innovation.