Study On The Operation Mode Transition And Financial Performance Of Easy-to-Buy Light Assets In Suning

In recent years,the retail industry has been more closely integrated with the "Internet +",increasing competition among enterprises,continuously eroding market share by online providers,and declining annual net profits of enterprises.Most enterprises are in a state of high inventory,high debt and difficult financing all the year round.Operating mode of light assets emphasizes that with less capital input,high quality resources should be concentrated in the sectors with high economic added value in the industrial chain,and the other sectors should be realized through outsourcing.This mode of operation is not only brilliant in the management of high-tech enterprises and real estate enterprises,but also highly respected by traditional retail business managers.Firstly,this paper elaborates the industry background,significance and purpose of the case,combs the past theoretical research with the method of literature research,and further summarizes the definition,characteristics of light assets operation mode.Secondly,select the typical e-commerce retail enterprise Suning Easy-to-buy as the research object,use case study method to analyze the background,motivation and implementation process of Suning Easy-to-buy using light assets operation mode.It is found that after adopting this model,enterprises show the status quo of reduced physical stores,diversified investment,integration of high-quality resources,increased R&D investment,significant growth in revenue of service projects,and gradual decline in the ratio of heavy assets.Thirdly,the author chooses representative financial performance indicators and economic value added,and uses comparative analysis method to visually reflect the changes of financial performance before and after the transformation of light assets operation mode.The paper summarizes the experience of using this model in Suning Easy-to-buy,which includes: integrating upstream and downstream resources,improving the efficiency of enterprise supply chain management,strengthening inventory management,reducing inventory turnover cycle,maintaining core competitiveness and reducing transformation risk.Then it points out the problems that can be further improved in the process of transformation,and puts forward some suggestions,such as further improving the rate of return on investment,appropriately slowing down the construction of logistics system.So that enterprises can build and maintain their core competitiveness in the process of operation,and can successfully realize the upgrading and transformation.Finally,the conclusion of this paper is summarized,and the shortcomings and future research prospects are pointed out.Through the analysis and Research on the transformation of the operation mode ofeasy-to-buy light assets in Suning,the author provides some reference suggestions for other enterprises in China's commercial industry which need to be transformed urgently,and has realistic guiding significance for the development of enterprises.